What is SEO & Why is it Important?
Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. It enables your web pages to be easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.
While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about the specifics, such as:
How do you “optimize” for your site or your company’s site for search engines?
How do you know how much time to spend on SEO?
How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?
Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.
Why Should You Care About SEO?
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.
Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer.
A search query like "I want to buy flower" displays clear commercial intent
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
We adopt SEO Keyword Research & Keyword Targeting Best Practices
Search Volume – The first factor to consider is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search.
Relevance – A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user's search query, is a crucial ranking signal.
Competition – Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense.
Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. We perform extensive keyword research, conduct on-page, and off-page optimization, and track your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.
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